Mattress Firm – Music Fest

About the Project

This project gave us the challenge and opportunity to marry two concepts together; a Cotton Bowl Music Festival at the Texas State Fair and the existing Mattress Firm brand. Our client asked us to create a logo that would bring back the glory days of when great concerts were played at the Cotton Bowl, with an appropriate nod to the culture of the TSF.

The stacked line-up for the party had incredible performances by Texas country music sensations Randy Rogers Band and the Josh Abbott Band, along with Mercury artist and 2010 ACA’s Break Through Artist of the year Easton Corbin, and Sea Gayle Records nine-time award nominated hit maker, Jerrod Niemann.

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