Winter can be a hard season for some folks. If you live in Texas it is just an overall confusing time of the year. We got together with the folks at CD Ski to create a campaign for their winter season and found out that there was two major groups of thought – for some winter is pure bliss, it means it is time to strap on your ski’s – for others they just want to hide from the cold. Our campaigns wanted to play with those demographics. One encouraging people to share and show us how they “Winter” and for our anti winter friends we focused on trying to get them to gear up with some comfy clothes so they could come out of their hybernation and enjoy a cold frisk on their nose.
Winter is coming.